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The key to unraveling your search results

Proper understanding of keyword elements is the key to unraveling search results.

Proper understanding of keyword elements is the key to unraveling search results.

Many recruiters seem to think that keywords are individual words that describe the skills of candidates. While that may be true for them, to a database keywords are quite different. Databases don’t recognize them as either abilities nor do they match them to the specific skills you ascribe to them.

Databases update, modify, and retrieve keywords amazingly fast but they have their limits.  Keywords are neither seen nor read by databases and search engines in the same that way we see or read them. To databases a keyword is just a string of characters. Databases can’t distinguish between a string of symbols, numbers, or actual letters. To a search engine a keyword is just a string of characters. Using something like “@#$#&)”, or “7364639”, or “keyword” are all the same to it. A database doesn’t recognize that when you enter a word like “kids” that a good result might also be “children”. To a database “kids” is just a string of characters. It only matches each character in your keyword to bring only those results that include the letters “k”, “i”, “d”, “s”.

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Keywords, Candidates, and Databases

Course Description

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Keyword, candidates, and databasesToday recruiting success is precluded by keyword selection. That is to say your keyword selection will usually prevent you from reaching the recruiting success you could to otherwise attain. As important as keywords are, it is hard to know which is the right one. Because of it, It can be time consuming and even difficult to identify and select the right ones. The greatest share of problems with sourcing candidates is attributable to keywords. Accordingly, unintended and inappropriate search results matched to keywords are the biggest time wasters we face as searchers.

Being successful with keywords is not a one time activity. Successful keyword searching is driven by the basic understanding of keyword concepts. Increasing your understanding of keywords will turn databases and search engines into powerful tools. It will give your search strings the power your search strategies need to get the job done.

This course provides an explanation of the factors that work together to affect keyword performance. Understanding the factors that drive keyword performance plays an important role in helping Recruiters, Researchers, and Sourcers practice and hone their search skills. This Course helps sharpen the skills of even experienced researchers and recruiters enabling them to take advantage of keyword opportunities and aggressively expand the search results. Learning Outcomes This course is designed to help you develop when keywords don’t bring good results it doesn’t mean that databases are flawed or broken. In fact, they are working perfectly. They are bringing the results that they were designed to bring. Both the database and the keywords did what they were designed to do. It teaches to improve search results not so much by showing you how to choose better keywords but rather by showing you why the words you chose gave you the results they did.  It also teaches you the right reasons for selecting keywords through establishing “correct knowledge”.


Keywords, Candidates, and Databases Course – Lesson 1 Understanding keywords – Words seem simple enough but they are cloaked with a cover of simplicity. There are lots of algorithms that make one keyword search work. Not knowing how these affect your search could be skewing your results. Keywords, Candidates, and Databases Course – Lesson 2 • Communicating with databases Keywords, Candidates, and Databases Course – Lesson 3 • Meaning- Databases don’t understand meaning. Keywords, Candidates, and Databases Course – Lesson 4 Word associations – Getting it right, is key. Keywords, Candidates, and Databases Course – Lesson 5 Evolution, the candidate, and the inevitable Keywords, Candidates, and Databases Course – Lesson 6 Identifying miscommunications in candidate logic  Keywords, Candidates, and Databases Course – Lesson 7 Job seeker misconceptions  Keywords, Candidates, and Databases Course -Lesson 8 Acronym driven communications  Keywords, Candidates, and Databases Course -Lesson 9 Keywords, Candidates, and Databases Course -Lesson 10

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Cloaked keywords

A strong search strategy is simply a product of good keyword choices fueled by the understanding of your search tools. Keywords are one of the most crucial aspects of a successful search and/or sourcing campaign. They are important to us as recruiters as we depend on them to be able to find candidates within our databases. They are important as they can provide a steady flow of candidates for recruitment success.

Using keywords to search ought to be simple. It can be, as long as you get the principles right. Of the many search tools available today, there is none better than the simple ones. While most search tools offered today have a lot of bells and whistles, they can either be expensive or take a long time to master. It doesn’t have to be that way. Searching for candidates doesn’t have to be difficult, as long as you keep it simple.

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Apple Orchard Method of Candidate Development – the advantage of networking

appletreeRecruiting can be difficult, thus finding a softer easier way, allowing us to make less calls but still obtain better targeted candidates is often crucial for many of us  freeing up more time to be more constructive with the management of our daily tasks, or maybe even to spend with family.

We all want to find ways to recruit better profiled passive candidates, with less calls, better targeted calls, which will give us more focus, more time to spend being able to close..

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The rules have changed


The searching rules have changed.

Any recruiter can attest to the fact that searching for candidates and finding the right candidates are two very different things. Keyword searching at its core requires a reshuffling of the sourcing mindset. It requires a certain way of looking at keywords.

The information age has awoken to find us with the largest of indexes being searched with the tiniest of devices. Today, we live in a world of data, huge numbers of files go into our applicant tracking databases and search engines. The more information that goes into them the level of skill required to find information also goes up. In spite of the increased skill required, the way recruiters search database has not changed at all in years.

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Anxiously waiting…

Never did I think writing a book would be so fulfilling. There were so many thoughts spinning around in my head. It has been feeling like a blender was switched on in my brain for a while now. In the midst of all this madness, many people kept pinging me to ask about what I was up to.

I received repeated requests for advice, tips, techniques, and tools which were the catalyst that got the book started. At times writing just flowed like water from a faucet, I couldn’t stop the words from typing themselves. Other times, not so much. Through it all, my driving thought was that I wanted to share as much as I possibly could with those that wanted to understand search better.

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