The key to unraveling your search results

Proper understanding of keyword elements is the key to unraveling search results.

Proper understanding of keyword elements is the key to unraveling search results.

Many recruiters seem to think that keywords are individual words that describe the skills of candidates. While that may be true for them, to a database keywords are quite different. Databases don’t recognize them as either abilities nor do they match them to the specific skills you ascribe to them.

Databases update, modify, and retrieve keywords amazingly fast but they have their limits.  Keywords are neither seen nor read by databases and search engines in the same that way we see or read them. To databases a keyword is just a string of characters. Databases can’t distinguish between a string of symbols, numbers, or actual letters. To a search engine a keyword is just a string of characters. Using something like “@#$#&)”, or “7364639”, or “keyword” are all the same to it. A database doesn’t recognize that when you enter a word like “kids” that a good result might also be “children”. To a database “kids” is just a string of characters. It only matches each character in your keyword to bring only those results that include the letters “k”, “i”, “d”, “s”.

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Cloaked keywords

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A strong search strategy is simply a product of good keyword choices fueled by the understanding of your search tools. Keywords are one of the most crucial aspects of a successful search and/or sourcing campaign. They are important to us as recruiters as we depend on them to be able to find candidates within our databases. They are important as they can provide a steady flow of candidates for recruitment success.

Using keywords to search ought to be simple. It can be, as long as you get the principles right. Of the many search tools available today, there is none better than the simple ones. While most search tools offered today have a lot of bells and whistles, they can either be expensive or take a long time to master. It doesn’t have to be that way. Searching for candidates doesn’t have to be difficult, as long as you keep it simple.

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Apple Orchard Method of Candidate Development – the advantage of networking

appletreeRecruiting can be difficult, thus finding a softer easier way, allowing us to make less calls but still obtain better targeted candidates is often crucial for many of us  freeing up more time to be more constructive with the management of our daily tasks, or maybe even to spend with family.

We all want to find ways to recruit better profiled passive candidates, with less calls, better targeted calls, which will give us more focus, more time to spend being able to close..

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The rules have changed

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The searching rules have changed.

Any recruiter can attest to the fact that searching for candidates and finding the right candidates are two very different things. Keyword searching at its core requires a reshuffling of the sourcing mindset. It requires a certain way of looking at keywords.

The information age has awoken to find us with the largest of indexes being searched with the tiniest of devices. Today, we live in a world of data, huge numbers of files go into our applicant tracking databases and search engines. The more information that goes into them the level of skill required to find information also goes up. In spite of the increased skill required, the way recruiters search database has not changed at all in years.

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Anxiously waiting…

anxious
Never did I think writing a book would be so fulfilling. There were so many thoughts spinning around in my head. It has been feeling like a blender was switched on in my brain for a while now. In the midst of all this madness, many people kept pinging me to ask about what I was up to.

I received repeated requests for advice, tips, techniques, and tools which were the catalyst that got the book started. At times writing just flowed like water from a faucet, I couldn’t stop the words from typing themselves. Other times, not so much. Through it all, my driving thought was that I wanted to share as much as I possibly could with those that wanted to understand search better.

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Keywords, the foundation of search.

The foundation of searchDid you Know?
Databases and search engines don’t know what your keywords mean, they don’t understand meaning any more than they understand humor or sarcasm.

Did you Know?
Word associations are more important to search performance than the meaning of the actual word.

Did you Know?
Unintended and inappropriate search results matched to keywords is the biggest time wasters we face as recruiters.

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