Tag Archives: databases

The keyword search makeover

Makeover1Any recruiter that aims to succeed in this tough sourcing environment must first resolve a basic problem: success in recruitment increasingly depends on the ability to search both  search engines and databases. Yet, many of  those recruiter that many assume to be the best at searching are, in fact, not very good at it. I am talking about the well-educated, highly-committed recruiting professionals.

These recruiters have tremendous difficulty addressing this problem. That is because they aren’t even aware that it exists. The reason: they misunderstand what searching is about and how to bring about the right results through it. As a result, they tend to make two mistakes in their efforts.

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Keywords, the foundation of search.

The foundation of searchDid you Know?
Databases and search engines don’t know what your keywords mean, they don’t understand meaning any more than they understand humor or sarcasm.

Did you Know?
Word associations are more important to search performance than the meaning of the actual word.

Did you Know?
Unintended and inappropriate search results matched to keywords is the biggest time wasters we face as recruiters.

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