Tag Archives: keyword structure

The keyword search makeover

Makeover1Any recruiter that aims to succeed in this tough sourcing environment must first resolve a basic problem: success in recruitment increasingly depends on the ability to search both  search engines and databases. Yet, many of  those recruiter that many assume to be the best at searching are, in fact, not very good at it. I am talking about the well-educated, highly-committed recruiting professionals.

These recruiters have tremendous difficulty addressing this problem. That is because they aren’t even aware that it exists. The reason: they misunderstand what searching is about and how to bring about the right results through it. As a result, they tend to make two mistakes in their efforts.

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The key to unraveling your search results

Proper understanding of keyword elements is the key to unraveling search results.

Proper understanding of keyword elements is the key to unraveling search results.

Many recruiters seem to think that keywords are individual words that describe the skills of candidates. While that may be true for them, to a database keywords are quite different. Databases don’t recognize them as either abilities nor do they match them to the specific skills you ascribe to them.

Databases update, modify, and retrieve keywords amazingly fast but they have their limits.  Keywords are neither seen nor read by databases and search engines in the same that way we see or read them. To databases a keyword is just a string of characters. Databases can’t distinguish between a string of symbols, numbers, or actual letters. To a search engine a keyword is just a string of characters. Using something like “@#$#&)”, or “7364639”, or “keyword” are all the same to it. A database doesn’t recognize that when you enter a word like “kids” that a good result might also be “children”. To a database “kids” is just a string of characters. It only matches each character in your keyword to bring only those results that include the letters “k”, “i”, “d”, “s”.

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Cloaked keywords

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A strong search strategy is simply a product of good keyword choices fueled by the understanding of your search tools. Keywords are one of the most crucial aspects of a successful search and/or sourcing campaign. They are important to us as recruiters as we depend on them to be able to find candidates within our databases. They are important as they can provide a steady flow of candidates for recruitment success.

Using keywords to search ought to be simple. It can be, as long as you get the principles right. Of the many search tools available today, there is none better than the simple ones. While most search tools offered today have a lot of bells and whistles, they can either be expensive or take a long time to master. It doesn’t have to be that way. Searching for candidates doesn’t have to be difficult, as long as you keep it simple.

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