Tag Archives: The Art of searching

The keyword search makeover

Makeover1Any recruiter that aims to succeed in this tough sourcing environment must first resolve a basic problem: success in recruitment increasingly depends on the ability to search both  search engines and databases. Yet, many of  those recruiter that many assume to be the best at searching are, in fact, not very good at it. I am talking about the well-educated, highly-committed recruiting professionals.

These recruiters have tremendous difficulty addressing this problem. That is because they aren’t even aware that it exists. The reason: they misunderstand what searching is about and how to bring about the right results through it. As a result, they tend to make two mistakes in their efforts.

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The rules have changed

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The searching rules have changed.

Any recruiter can attest to the fact that searching for candidates and finding the right candidates are two very different things. Keyword searching at its core requires a reshuffling of the sourcing mindset. It requires a certain way of looking at keywords.

The information age has awoken to find us with the largest of indexes being searched with the tiniest of devices. Today, we live in a world of data, huge numbers of files go into our applicant tracking databases and search engines. The more information that goes into them the level of skill required to find information also goes up. In spite of the increased skill required, the way recruiters search database has not changed at all in years.

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